Sunday, January 17, 2010 5:57 PM
News article: SingPost apologises for publicity stunt
Singpost apologises for publicity stunt
By sujin Thomas
The article "SingPost apologises for publicity stunt" is about the controversy that arose over a publicity campaign based on the Youth Olympic Games (YOG) theme, Express Yourself, which saw six post boxes scattered around the island sprayed with 'graffiti'. The stunt involved six post boxes being spray-painted by a shadowy masked figure dubbed the Inkman.
The half dozen post boxes, scattered throughout the island in places such as Orchard Road and Holland Village, were subject to the Inkman's handiwork. SingPost said yesterday that it had originally intended the stunt to involve 10 of it's boxes but decided to let the paint dry when newspaper reports surfaced. These reports gave rise to the perception that a serial vendal was traipsing around the island, spray can in hand, emblazoning SingPost boxes with various slogans.
This seemingly good publicity plan ended up in smokes because of the conservative, intolerant and narrow-minded general public of such radical gestures. In my opinion, this publicity stunt would have not adversely affected anyone in particular. The post boxes after all belonged to SingPost and it should be up to them what they do with it. Perhabs they should have forewarned the public first before doing the stunt.
This graffiti stunts of art can be considered art to a large extent. It is visual as well as has a message and purpose to convey. However it might seem improper to certain people as it might seem unappropriate to most of the conservative public in Singapore. Graffiti would be seen as a form of defilement and vandalism.
From his we can learn that the relationship between art and the society is fairly important. When art does not take into consideration the society's views and the society is not liberal enough to accept art, problems such as this will continue to occur. As artists they should take in to consideration the views of the society and what is taken to be taboo and improper in society. As the general public they should be open minded and ready to accept art as it is. Only went both are able to collaborate and communicate with one another will art continue to flourish and the society be able to enjoy.